14 March 2016 – Guvera takes the next step in its drive to revolutionise the way brands and consumers are brought together through the connective power of music.
- Genre-based Music Channels allow brands to talk to users via the genre
- Brands can connect with their fans directly via new Guvera Social features that best suits their strategy
Guvera, a leader in branded music and entertainment streaming, has today announced a major product upgrade to establish itself as the world’s most engaging and immersive entertainment platform.
In addition to exclusively curated and highly targeted branded playlists, Music Channels based on the most popular genres, themes or moods give brands the opportunity to connect with users via exclusive content specific to their brand and align with their music strategy. Channels can include a whole new range of editorial content including video, written blog content, m-commerce, competitions and image galleries.
Guvera’s ability to facilitate aligning brands and their messaging with specific Channels and listener tastes means that the contextual relevance of brand content is also significantly increased. Broadening the listener’s experience also encourages them to spend more time exploring the product and discovering a brand’s offering, which will be intrinsically linked to their favourite genre or channel on the platform.
With Guvera Social, brands are now able to connect directly with their followers by posting targeted updates, commentary or exclusive offers and competitions. Brands can also make music recommendations to their followers by sharing songs and albums or letting followers know when they have updated a playlist on their channel.
“Music is all about connecting people and expressing ideas and culture, which is why we’ve super-charged Guvera Social and introduced Music Channels,” said Robb Snell, Head of Product at Guvera.
“Once a listener dives into a Music Channel it’s all about discovery; discovery of a brand’s music recommendations, products and services all presented by a range of diverse content. Our Channels shine a spotlight on the underlying culture that drives artists and delivers a more immersive entertainment experience for our listeners to engage with the brands they love, when and how they want to.”