Guvera has partnered with Optus to offer a new mobile music service for customers who want to use their mobile for music streaming without tapping into their data allowance.

Available on select Prepaid Ultimate and Prepaid Daily Plus plans, Yes Music, will link the telco giant’s new and existing customers with Guvera’s award-winning global music and entertainment streaming service.

Ben White, Managing Director of Marketing and Product at Optus, said Australia was a nation of music lovers, spending around two hours a day listing to music.

“We know data is the number one barrier to streaming music on a mobile, so we’re confident these plans will break through the data barrier and convince more Aussies to try music streaming with Optus,” Mr White said.

“As smart phones become even smarter, increasingly our customers are turning to their mobiles for entertainment,” he added.

The latest figures released by the Australian Recording Industry Association (ARIA) showed a five per cent increase in the value of Australian recorded music in 2015, maintained by the continued growth of digital streaming services.

It has been reported that with streaming making up 62 per cent of the overall market, the value of subscription-based services also doubled in 2015, from $23 million to $46m.

“Yes Music is the next stage in Optus’ entertainment strategy and builds on our growing entertainment portfolio of Yes TV with Fetch, cricket, Netflix, Stan and English Premier League,” Mr White said.

Guvera’s Global Director of Brand Strategy Max Hegerman said the partnership with Optus was an exciting development for the company.

“We are very pleased to be working with such a respected company in Optus to deliver this innovative platform offering more music fans access to our streaming services,’’ he said.

“It’s music to our fans’ ears.”