Music, surfing and fashion, the perfect partnership.

Guvera has today announced its partnership with Rip Curl Asia as part of the Rip Curl Cup Invitational at Padang Padang, Bali.

Kicking off today, 1 August, the month-long event is Indonesia’s longest-running surfing competition and the first invitational contest to feature top international surfers against Indonesia’s best.

Guvera Asia’s Head of Sales and Partnerships Daniel Maglietta said the partnership between the two companies was a natural fit and reaffirms Guvera’s commitment to the Indonesian marketplace.

“There’s great synergy between Guvera and Rip Curl Asia, especially in terms of our marketing strategies. We’re both youth-oriented companies with a positive and uplifting culture that appeals to young people who like to keep on trend,” Maglietta said.

“It’s an excellent opportunity to combine music with surfing and fashion ­– the perfect partnership. And it cements our presence in Indonesia, which is a priority market for Guvera,” he said.

Commenting on the partnership, James Hendy, Rip Curl’s Marketing Manager for SE Asia added: “Who doesn’t love music, surfing and fashion? We are happy to welcome Guvera as one of our new media partners helping us broaden the reach of our events and promotions to a wider audience across the region.”

As part of the partnership, the surfing company will offer sponsoring brands the opportunity to be featured in the Rip Curl Asia brand channel in the Guvera platform. Brands will be able to promote hand-curated music playlists to their customers and followers. The brand channel will also host Rip Curl video highlights of the competition and content from its roster of international athletes on The Search.

Sponsors for the 2016 event include Telkom Indihome, Hidden Valley Resort, Bintang, Jose Cuervo and Albens Cider.

With world class waves on tap, Bali’s coastlines are known as a breeding ground for hot upcoming local talent. Padang Padang is regarded as one of the more challenging and fickle waves on the island and the Rip Curl Cup is expected to draw in thousands of international spectators.