Innovative advertising drives higher click through rates on Guvera

By |June 27th, 2016|App, Global news, Product|

Guvera’s advertising solutions for brands result in far higher than average click through rates (CTR), according to its Director of Product, Robb Snell. In Australia, the display benchmarks for medium rectangle ads (MREC) had a CTR of 0.05% – that's [...]

Innovation is the only answer to ad blocking

By |June 27th, 2016|App, Product, Tech|

By Robb Snell, Director of Product, Guvera Ad blocking has been an industry issue since the dawn of digital advertising. Recently it gained a lot of attention when Apple released new features on its iOS9 operating system that support sophisticated [...]