Guvera Limited

What is Guvera?

Background

The ease in which media can be electronically copied and shared has changed the face of the entertainment industry world-wide. The issue is one of the most controversial to rise from the growth of the Internet. As intellectual property and copyright owners lose increasing amounts of royalties each year, from both declining sales and online piracy, they are demanding better protection from law makers, courts and third parties to assist them in curtailing the practice of digital content sharing.

As rapidly as the industry has found “solutions” such as digital rights management (DRM) and encryption, innovative software developers find counter solutions just as fast. Alongside the loopholes in the law, the unauthorised download market for music alone has grown by an average of 6 billion downloads per annum. In addition to this, there are unauthorised means of sharing copyrighted works from television, film and books. Guvera’s customers are companies and their advertising agencies.

The evolving manner in which consumers are accessing media poses an increasing challenge for the advertising industry as it competes for consumers’ attention and time. Advertisers raise spending to put more advertisements in more places, but that onslaught is turning all marketing messages into mere noise. More and more companies are looking for different ways to spend their marketing dollar by seeking to align where they present their advertising message to media relevant to their market.

 

The Guvera Service

Guvera is a technology company established to provide a revolutionary solution to the current global problem of illegal downloading of copyrighted digital content while simultaneously addressing the need of marketers for a more targeted medium than currently being offered by traditional methods. Guvera provides a new transactional model for digital entertainment to be bought and sold.

Guvera has developed a software application that makes the transactional model available over web interfaces. The new transactional model is linked to the Guvera database that tracks content transacted and enables payment to content owners, thereby rebuilding the entertainment industry and enabling consumer brands to build campaigns that target consumers.